--- title: Market Indexes and Share KPIs description: "Key Data Calculation: Paid Occupancy % = Guest Nights / Total Nights Key Data's Paid Occupancy % KPI is the percentage of Guest Nights out of the total number of nights in the period, regardless of ow" --- [Skip to content](https://support.keydata.co/en/knowledge/glossary/market-share#main-content) English Show submenu for translations [Contact Support](https://support.keydata.co/en/knowledge/kb-tickets/new?hsLang=en) ![keydata-logo-fullcolor-4.png\]](https://support.keydata.co/hs-fs/hubfs/keydata-logo-fullcolor-4.png?height=50&name=keydata-logo-fullcolor-4.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact Support](https://support.keydata.co/en/knowledge/kb-tickets/new) - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Partner Learning Center](https://support.keydata.co/en/knowledge?hsLang=en) 2. [KPI Definitions](https://support.keydata.co/en/knowledge/kpi-definitions?hsLang=en) # Market Indexes and Share KPIs **PM Nights Available Share -** Shows the percentage of total available nights contributed by your managed properties relative to the combined inventory of your properties and the market. Formula: PM Nights Available ÷ (PM Nights Available + Market Nights Available) Why it's useful: - Measures your portfolio's share of total available inventory. - Provides context for market presence and scale. - Helps explain whether changes in performance are influenced by portfolio growth or market-wide inventory changes. **Market Nights Available Share -** Shows the percentage of total available nights represented by the market inventory relative to the combined inventory of your properties and the market. Formula: Market Nights Available ÷ (PM Nights Available + Market Nights Available) Why it's useful: - Provides context on the size of the competitive market. - Helps assess your relative inventory position. - Useful for understanding inventory distribution across the market. **PM Guest Nights Share** - Shows your share of total guest nights booked compared to the combined guest nights booked across your properties and the market. Formula: PM Guest Nights ÷ (PM Guest Nights + Market Guest Nights) Why it's useful: - Measures your share of overall guest demand. - Helps evaluate how effectively your portfolio attracts guests. - Useful for tracking market penetration and demand growth over time. **Market Guest Nights Share -** Shows the market's share of total guest nights booked across all available inventory. Formula: Market Guest Nights ÷ (PM Guest Nights + Market Guest Nights) Why it's useful: - Provides context for demand distribution across the market. - Helps benchmark your portfolio's demand capture against competitors. - Useful for identifying opportunities to gain market share. **Occupancy Index (MPI – Market Penetration Index) -** Measures how your occupancy compares to the market average. Formula: (PM Adj Paid Occupancy % ÷ Market Adj Paid Occupancy %) × 100 Interpretation: - Above 100 = You are outperforming the market. - Below 100 = You are underperforming the market. - Equal to 100 = You are performing in line with the market. Why it's useful: - Shows how effectively you are converting available nights into booked nights compared to competitors. - Measures your ability to capture demand relative to the market. - Helps identify strengths or weaknesses in booking performance. **ADR Index (ARI – Average Rate Index) -** Measures how your Average Daily Rate (ADR) compares to the market average. Formula: (PM ADR ÷ Market ADR) × 100 Interpretation: - Above 100 = Your ADR is higher than the market. - Below 100 = Your ADR is lower than the market. - Equal to 100 = Your ADR matches the market average. Why it's useful: - Evaluates pricing strength relative to competitors. - Helps determine whether guests are willing to pay a premium for your properties. - Measures the effectiveness of your pricing strategy. **RevPAR Index (RGI – Revenue Generation Index**) - Measures how your RevPAR (Revenue per Available Rental Night) compares to the market average. Formula: (PM Adj RevPAR ÷ Market Adj RevPAR) × 100 Interpretation: - Above 100 = You are generating more revenue per available night than the market. - Below 100 = You are generating less revenue per available night than the market. - Equal to 100 = You are performing in line with the market. Why it's useful: - Combines occupancy and ADR performance into a single metric. - Measures overall revenue competitiveness. - Helps determine whether your revenue strategy is outperforming the market. **Why These KPIs Matter** Together, these KPIs provide a complete view of market performance: - Inventory Share → PM Nights Available Share, Market Nights Available Share - Demand Share → PM Guest Nights Share, Market Guest Nights Share - Occupancy Performance → Occupancy Index (MPI) - Pricing Performance → ADR Index (ARI) - Revenue Performance → RevPAR Index (RGI) Used together, they help answer four critical questions: 1. How much inventory do I control relative to the market? 2. How much guest demand am I capturing? 3. Am I pricing above or below the market? 4. Am I generating more revenue than my competitors? This combination of metrics provides a comprehensive view of market presence, demand capture, pricing power, and revenue performance relative to the competitive market. PS: Occupancy Index is based on Adjusted Paid Occupancy. RevPAR Index is based on Adjusted RevPAR. - [ProData & Property Managers](https://support.keydata.co/en/knowledge/prodata-property-managers?hsLang=en#main-content) - [NEW! 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