--- title: Paid Occupancy % description: "Key Data Calculation: Paid Occupancy % = Guest Nights / Total Nights Key Data's Paid Occupancy % KPI is the percentage of Guest Nights out of the total number of nights in the period, regardless of ow" --- [Skip to content](https://support.keydata.co/en/knowledge/glossary/occupancy-rate#main-content) English Show submenu for translations [Contact Support](https://support.keydata.co/en/knowledge/kb-tickets/new?hsLang=en) ![keydata-logo-fullcolor-4.png\]](https://support.keydata.co/hs-fs/hubfs/keydata-logo-fullcolor-4.png?height=50&name=keydata-logo-fullcolor-4.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact Support](https://support.keydata.co/en/knowledge/kb-tickets/new) - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Partner Learning Center](https://support.keydata.co/en/knowledge?hsLang=en) 2. [KPI Definitions](https://support.keydata.co/en/knowledge/kpi-definitions?hsLang=en) # Paid Occupancy % **Key Data Calculation:** *Paid Occupancy % = [Guest Nights](https://support.keydatadashboard.com/knowledge/glossary/nights-sold?hsLang=en) / Total Nights* Key Data's **Paid Occupancy %** KPI is the percentage of [Guest Nights](https://support.keydatadashboard.com/knowledge/glossary/nights-sold?hsLang=en) out of the total number of nights in the period, regardless of owner or hold nights. This is one of the most important KPIs for revenue management.  While generally, you are aiming for high **Paid Occupancy %**, this should be used in context with other metrics like [ADR](https://support.keydatadashboard.com/knowledge/glossary/avg-daily-rate-adr?hsLang=en) and [RevPAR](https://support.keydatadashboard.com/knowledge/glossary/revenue-per-available-rental-night-revpar?hsLang=en) because the goal is to maximize revenue and not occupancy alone.  --- Also note that for vacation rentals, unlike hotel occupancy, [Owner Nights + Holds](https://support.keydatadashboard.com/knowledge/glossary/nights-unavailable?hsLang=en) can have a big impact. If owners have booked 10% of the nights and 5% of the nights were holds, the maximum guest-bookable occupancywould be 85%. Use the [Adj. Paid Occupancy %](https://support.keydatadashboard.com/knowledge/glossary/available-occupancy-rate?hsLang=en) KPI (instead of the traditional Paid Occupancy % metric) if you wish to illustrate the percentage of Guest Nights booked out of only those nights available to book for guests. - [ProData & Property Managers](https://support.keydata.co/en/knowledge/prodata-property-managers?hsLang=en#main-content) - [NEW! 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