---
title: Understanding ADR vs. ADR (Total)
description: ADR (or Average Daily Rate) and ADR (Total) both measure your revenue per occupied night, but they tell different stories about your earnings.
---

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# Understanding ADR vs. ADR (Total)

## ADR (Average Daily Rate) and ADR (Total) both measure your revenue per occupied night, but they tell different stories about your earnings.

### 📊 ADR

### What It Measures

**ADR** calculates your average **accommodation (unit revenue) only** per occupied room night.

**ADR = Unit Revenue (Nightly) / Guest Nights**

#### What's Included

- Unit revenue
- Rent accommodations only

#### What's NOT Included

- ❌ Fees (Cleaning fees, Service fees, Pet fees, Resort fees, etc.)
- ❌ Taxes
- ❌ Extra guest charges
- ❌ Other add-ons

#### Example

Booking: 3 nights at $150/night = $450 in unit revenue  
Cleaning fee: $75  
Service fee: $25  
Taxes: $50  
Total paid by guest: $600

ADR = $450 Unit Revenue ÷ 3 nights = $150 per night

---

### 💰 ADR (Total)

#### What It Measures

**ADR (Total)** calculates your **complete revenue** per occupied room night—everything the guest pays.

**ADR (Total) = Total Revenue (Nightly) / Guest Nights**

#### What's Included

- ✅ Unit revenue
- ✅ Fees (Cleaning fees, Service fees, Pet fees, Resort fees, etc.)
- ✅ Extra guest charges
- ✅ All other fees and charges

#### Example

Booking: 3 nights at $150/night = $450 in unit revenue  
Cleaning fee: $75  
Service fee: $25  
Pet fee: $50  
Total paid by guest: $600

ADR (Total) = $600 total revenue ÷ 3 nights = $200 per night

---

### 🎯 Why Both Metrics Matter

#### Use **ADR w**hen:

- **Comparing base pricing** across properties or markets
- **Evaluating your nightly rate strategy** independent of fees
- **Benchmarking against industry standards** that use accommodation-only ADR
- **Analyzing pricing trends** over time
- **Setting competitive base rates**

#### Use **ADR (Total)** when:

- **Understanding your true revenue** per occupied night
- **Calculating actual profitability** and margins
- **Making financial decisions** about property investments
- **Comparing complete revenue performance** across your portfolio
- **Presenting total earnings** to stakeholders or investors
- **Evaluating the impact** of your entire fee structure

---

### 💡 Real-World Scenarios

#### Scenario 1: Revenue Analysis

**Question:** "How much am I really earning per occupied night?"

**Answer:** Use **ADR (Total)** = $225

This shows you're earning $225 per night after accounting for all fees and charges—not just the $175 base rate.

---

#### Scenario 2: Competitive Pricing

**Question:** "Are my nightly rates competitive with similar properties in my market with Direct data?"

**Answer:** Use **ADR (Standard)** = $175

This lets you compare your base accommodation rate apples-to-apples with competitors, without the noise of different fee structures.

---

#### Scenario 3: Fee Impact Assessment

**Question:** "How much additional revenue do my fees generate per booking?"

**Answer:** Compare both metrics side-by-side. The Pacing Detail report (chart/graph) or Leaderboard report (table) in your dashboard make this easy!

ADR (Total) - ADR = $225 - $175 = Difference of **$50 per night**

Your fees add an extra $50 in revenue per occupied night beyond your base accommodations.

---

#### Scenario 4: Profit Margin Calculation

**Question:** "What are my average profit margins per paid guest night?"

**Answer:** Use **ADR (Total)** = $225

Subtract your operating costs from $225 (total revenue per night) to get your true profit margin.

---

### 🧮 Quick Reference Guide

#### When You See the Difference

| **Metric** | **Shows You** | **Best For** |
| --- | --- | --- |
| **ADR** | Base accommodation pricing power | Pricing strategy, market comparison |
| **ADR (Total)** | Complete revenue per occupied night | Financial analysis, profitability |
| **The gap** | How much your fees contribute | Fee optimization, revenue strategy |

---

### ✅ Key Takeaways

1. **ADR** measures your accommodation revenue only
2. **ADR (Total)** measures everything your guests pay, inclusive of fees
3. **Both metrics are valuable** for different business decisions
4. **The difference between them** shows how much your fees contribute to revenue
5. **Use ADR** for pricing strategy and Direct-data market comparison
6. **Use ADR (Total)** for financial planning and profitability analysis
7. **Track both over time** to understand your complete revenue performance

Think of it this way:

- **ADR** = What you charge for accommodations only
- **ADR (Total)** = What you actually earn per night overall

Both tell important stories about your business. ADR helps you compete on pricing. ADR (Total) helps you understand your true financial performance.

 

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